I started the Scottish Climate and Energy Forum in 2012 and I spent much of the next year trying various ways to get publicity but without much success. Most of the time was spent trawling the internet looking for news to put on the SCEF website, but occasionally this process highlighted something worth going to the media and then I’d start a frenzy of activity trying to get a press release ready. But with the exception of one story about the corruption of parliament, these stories failed to get any press coverage. We even produced a leaflet – but again nothing came of it. Unfortunately, with so little success I had no idea where I was going wrong.
So, after the end of Kyoto, I decided that I had had enough of fruitless campaigning and put SCEF on hold. But seeing that UKIP were the only party with any common sense on climate, early this year I decided to join UKIP. Very unexpectedly I was hastily given the job of party spokesman on Energy. I was naive. I took the job, because I thought the press would pay more interest to press releases on energy and climate from UKIP. But the reality was no different from SCEF and it turned out the Scottish organisation had no more idea how to get press coverage than I. (Incredibly, it was not even possible to get information about climate to UKIP members in Scotland as there was no newsletter, magazine or other media through which to communicate ideas to Scottish members.)
However, as a spokesman of a well known organisation, clearly I no longer had the excuse that the lack of press coverage was because we were too small or not known. But they certainly did not give coverage to any of the deluge of material about climate which I was asked to send them by the Scottish leadership. There was something more fundamentally wrong. I talked to a few journalists – some friends – some less friendly.
Then one day, when a journalist in the Glasgow Herald nearly printed a story but it was ditched at the last minute I pushed the issue and asked why they were not printing my press releases. They said it was because:
their boss said we were just opinionated individuals pushing our views.
(By which I took “we” to mean sceptics in
I learnt a lot from that exchange – not by denying any truth in it – as many sceptics are want to do, but by really understanding what they were saying – particularly when considered in light of various other comments from journalists and my own problems with sceptics.
Unfortunately, there was probably a lot of truth in what they said and combining my experience, I would now like to suggest the reasons we do not get good press coverage is as follows: Continue reading
