In an article referring to Global Warming activists Randal Simonetti a consultant in reputational management spells out the truth we sceptics know, the activists are primarily driven by money:-
“you must first consider the driving motive that supports the attacker’s existence. In this case, the environmental group, like many other social activist organizations, is dependent on contributions from people who share their cause. Most of these organizations are hungry for publicity and public awareness so being involved in a sensational story in which they appear as the protector supports their financial goals.
As is often the case, funding is a primary driver of any activist organization’s behavior.
… Once the activist organization realizes you have exposed their funding strategy to the very contributors they depend on, they will cease the attack.”
Defending Your Company Against an Activist Attack
Randal Simonetti | Reputation & Crisis Management
